Türkiye’nin ilk hipermarketi: CarrefourSA

This work is a student project of the Department of History, Faculty of Economics, Administrative and Social Sciences, İhsan Doğramacı Bilkent University. ; Ankara: İhsan Doğramacı Bilkent Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi, Tarih Bölümü, 2021. ; The History of Turkey course (HIST200) is a requirement for all Bilkent undergraduates. It is designed to encourage students to work in groups on projects concerning any topic of their choice that relates to the history of Turkey. It is designed as an interactive course with an emphasis on research and the objective of investiga... Mehr ...

Verfasser: Tosun, Dila
Elmalı, Emir Kerem
Kulkul, Emre
Turgut, Simay
Dokumenttyp: Student Project
Erscheinungsdatum: 2021
Verlag/Hrsg.: Bilkent University
Schlagwörter: CarrefourSA / Carrefour / Hipermarket / Perakende / Sabancı / Zincir market / Kendin-al / Hypermarket / Retail / Chain market / Self-service
Sprache: Turkish
Permalink: https://search.fid-benelux.de/Record/base-27649451
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : http://hdl.handle.net/11693/110728

This work is a student project of the Department of History, Faculty of Economics, Administrative and Social Sciences, İhsan Doğramacı Bilkent University. ; Ankara: İhsan Doğramacı Bilkent Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi, Tarih Bölümü, 2021. ; The History of Turkey course (HIST200) is a requirement for all Bilkent undergraduates. It is designed to encourage students to work in groups on projects concerning any topic of their choice that relates to the history of Turkey. It is designed as an interactive course with an emphasis on research and the objective of investigating events, chronologically short historical periods, as well as historic representations. Students from all departments prepare and present final projects for examination by a committee, with 10 projects chosen to receive awards. ; Includes bibliographical references (pages 18-21). ; Bu çalışmada, Badin-Defforey ailesi ve Marcel Fournier’in görüşmeleri sonucu, Paris’te 1959 yılında açılan Carrefour’un kuruluş süreci incelenmiştir. Carrefour’un, Sabancı Holding ile birleşerek 1993 yılında “Türkiye’nin ilk hipermarketi” unvanını alması ve büyümesinden bahsedilmektedir. CarrefourSA’nın Türkiye’de kurulduğu süreçte Türk tüketicilerinin perakende sektöre bakışı ve market alışkanlıkları araştırılmıştır. CarrefourSA’nın kurumsal sitesinde belirtilen ve gündemde yer almış çeşitli sosyal sorumluluk projeleri ve bu projelerin topluma katkıları açıklanmıştır. Yukarıda belirtilenler hakkında, olaylara birinci elden tanıklık etmiş yetkililerden bilgi toplanmıştır. ; In this study, the establishment process of Carrefour, which opened in Paris in 1959, as a result of the negotiations between the Badin-Defforey family and Marcel Fournier, is examined. Carrefour, incorporated with Sabancı Holding, labeled as “Turkey’s first hypermarket” in 1993 is explained. During the establishment process of CarrefourSA in Turkey, the perspective of Turkish consumers on the retail sector and their grocery habits were investigated. Social awareness ...