STRATEGI BAURAN PEMASARAN WINE SEBAGAI PRODUK PENUNJANG PARIWISATA (STUDI KASUS PT. SABABAY WINERY BALI)

Recently wine tourism products are being developed in Bali. Bali’s Wine is produced from the wineries, processed and produced in Bali which can be used as a tourist activity. This study aims to determine the strengths and weaknesses in wine products marketing and opportunities also, threats and know the strategy and marketing program of wine product that can be applied in PT. Sababay Winery. Data collection techniques used observation, interview, literature study, questionnaire, and documentation. Determination of the sample in this study is to use purposive sampling. Informant determination u... Mehr ...