Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia
The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit one of the farrest island in western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention;... Mehr ...
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| Dokumenttyp: | Artikel |
| Erscheinungsdatum: | 2016 |
| Reihe/Periodikum: | APMBA (Asia Pacific Management and Business Application), Vol 5, Iss 2, Pp 85-96 (2016) |
| Verlag/Hrsg.: |
University of Brawijaya
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| Schlagwörter: | Destination image / Service quality / e-WOM / Revisit intention / Tourism Indonesia / Business / HF5001-6182 |
| Sprache: | Englisch |
| Permalink: | https://search.fid-benelux.de/Record/base-27639707 |
| Datenquelle: | BASE; Originalkatalog |
| Powered By: | BASE |
| Link(s) : | https://doi.org/10.21776/ub.apmba.2016.005.02.3 |
The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit one of the farrest island in western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. The implications and future research issues were discussed.