Perspectives beyond the meter:A Q-study for modern segmentation of drinking water customers
Given the growing interest among drinking water companies in the customer ‘beyond the meter’, generic accounts of the ‘average user’ no longer suffice. Yet, segmentation on the basis of specific characteristics or behaviour seems to offer a limited explanatory value. Hence, there is an increasing need for more detailed empirical knowledge of the potential for, and significance of, customer segmentation on the basis of subjective views and preferences. To this end, this paper not only explores different customer perspectives on drinking water, but also quantifies their prevalence and distributi... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2019 |
Reihe/Periodikum: | Brouwer , S , Pieron , M , Sjerps , R & Etty , T 2019 , ' Perspectives beyond the meter : A Q-study for modern segmentation of drinking water customers ' , Water Policy , vol. 21 , no. 6 , pp. 1224-1238 . https://doi.org/10.2166/wp.2019.078 |
Schlagwörter: | Customer perspectives / Drinking water supply / Q-methodology / Segmentation / The Netherlands / /dk/atira/pure/sustainabledevelopmentgoals/clean_water_and_sanitation / name=SDG 6 - Clean Water and Sanitation / /dk/atira/pure/sustainabledevelopmentgoals/reduced_inequalities / name=SDG 10 - Reduced Inequalities |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-27619769 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://research.vu.nl/en/publications/31bf1903-6529-4828-baf0-344ef0144c0b |