Soil health index launch accelerator the Netherlands : viability assessment, market segmentation and business model developments

A marketing survey into the launch of a Soil Health Index - SHI - in The Netherlands is reported. In technical/scientific terms, the American predecessor of the SHI is well developed, including field experience. This survey is on value proposition design: how to create value for SHI customers and for our business in The Netherlands and beyond. An assessment of the marketing potential and the essential ingredients of a business model and are discussed and summarized. ; Een marktonderzoek wordt gerapporteerd naar de lancering van een Soil Health Index - SHI - in Nederland. In technisch/wetenscha... Mehr ...