Social Media Marketing in Small Businesses Case: Social Media Marketing Approaches of a small company in Netherlands.

The main aims of this study are to understand what called social media, social media marketing and how small businesses nowadays are doing with this. This research is going to discover social media marketing (objectives, strategy, and tactics) for small businesses as well as a measurable tool to optimize this. The objectives of the study are to clarify the extent of social media, social media marketing, and the benefits as well as drawbacks of using social media in marketing for small businesses. The theoretical part of the study is based on literature of social media marketing as well as prev... Mehr ...

Verfasser: Nguyen, My
Dokumenttyp: fi=Pro gradu - tutkielma |en=Master's thesis|sv=Pro gradu -avhandling|
Erscheinungsdatum: 2013
Schlagwörter: Social Media / Social Media Marketing / Small Business / fi=Johtaminen ja organisaatiot|en=Management and Organization|
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-27612971
Datenquelle: BASE; Originalkatalog
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Link(s) : http://osuva.uwasa.fi/handle/10024/3489