How sustainable entrepreneurs engage in institutional change: insights from biomass torrefaction in the Netherlands

Sustainable entrepreneurship often requires a purposeful change to the existing business environment, market regulations, and societal norms and values (institutions) to ensure sustainable products and services become legitimate and competitive. Yet, how sustainable entrepreneurs alter or create institutions remains unclear. We employ a two-year comparative case study with four entrepreneurs commercializing torrefied biomass in the Netherlands. Consistent with insights from institutional entrepreneurship research, findings show that sustainable entrepreneurs create new symbols, theorize, const... Mehr ...