Does a ‘protective’ message reduce the impact of an advergame promoting unhealthy foods to children? An experimental study in Spain and The Netherlands
The weight of evidence points to the advertising of food affecting food consumption, especially among children. Such advertising often promotes unhealthy foods. Current policy deliberations focus on developing effective ‘protective’ messages to increase advertising literacy and consequent scepticism about advertising targeting children. This study examined whether incorporating a ‘protective’ message in an advergame promoting energy-dense snacks would reduce children's snack intake. A randomized between-subject design was conducted in the Netherlands (N = 215) and Spain (N = 382) with an adver... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2017 |
Verlag/Hrsg.: |
Elsevier
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Schlagwörter: | Childhood obesity / Food advertisement / Food intake / Protective message / Psychology (all) / Nutrition and Dietetics / Settore SECS-P/06 - Economia Applicata |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-27606785 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://hdl.handle.net/2434/479472 |