Populist MPs on Facebook: Adoption and emotional reactions in Austria, the Netherlands, and Sweden

The argument goes that social media can reinforce the rise of populism as populists' emotionally charged language fits well with social media algorithms. However, whether this potential materializes in practice depends on (1) populists' actual social media adoption and (2) whether their messages actually elicit more (emotional) responses. This is a study of those two core elements of populist politicians' presence on Facebook. We examine 682 members of parliament (MPs) Facebook uptake in the Netherlands, Sweden, and Austria and the emoji responses to 10,355 of their posts. First, we argue that... Mehr ...