Talkdesk internationalization strategy to the Netherlands
The underlying project was carried out with the aim of defining internationalization strategy for Talkdesk in Europe. This project focuses on the analysis of the firm’s current activities , exploring sustainable competitive advantages, followed by a complex analysis of potential markets, which led to the conclusion that the Netherlands is the preferred market to carry out the strategy. After a close examination of the market landscape, the most appropriate mode of entry was determined. Finally, marketing strategy is proposed along with a detailed implementation plan aligned with the strategic... Mehr ...
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| Dokumenttyp: | masterThesis |
| Erscheinungsdatum: | 2018 |
| Schlagwörter: | Internationalization project / Talkdesk / Netherlands / Saas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| Sprache: | Englisch |
| Permalink: | https://search.fid-benelux.de/Record/base-27590460 |
| Datenquelle: | BASE; Originalkatalog |
| Powered By: | BASE |
| Link(s) : | http://hdl.handle.net/10362/38191 |
The underlying project was carried out with the aim of defining internationalization strategy for Talkdesk in Europe. This project focuses on the analysis of the firm’s current activities , exploring sustainable competitive advantages, followed by a complex analysis of potential markets, which led to the conclusion that the Netherlands is the preferred market to carry out the strategy. After a close examination of the market landscape, the most appropriate mode of entry was determined. Finally, marketing strategy is proposed along with a detailed implementation plan aligned with the strategic objectives that will ensure successful internationalization.