The fallibility of intervening in complex realities is widely recognized in planning theory. The prevailing planning approaches of the last two decades may be summarized as attempts to make planning more responsive, corrective, and resilient, and also more sociocratic vis à vis the traditional government-centric rationalization of planning. These adaptations make sense, yet keep planning within the pragmatic scope of purposive aspirations and pragmatic problem solving. The pivotal statement of the article is that purposive systems run down in complex societies when not adequately sustained by institutionalizing sets of public norms. Public norms fulfil a different function than goal orientation. They provide a normative compass in times of uncertainty and set conditions to social interaction rather than organizing the performance of objectives or solving problems. The article aims to highlight the interrelationships of public norms and pragmatic strategies of planning. Empirically, the article addresses the major turning points of Dutch climate policy concerning the transitions of the electricity market, the major municipal–entrepreneurial initiatives of city-heating, and the decentralization of climate policies. The method of analysis is based on policy analysis of legislation, policy documents, and published contributions to public debates. The results of the analysis highlight the differences between the high policy aspirations and the outcomes. The results give evidence of the wicked problems in the complex energy transition. The discussion questions the mischievousness of ‘good’ planning intentions in complex social figurations, and critically examines the institutionalization of the material norms and the norms of politico-ordinance. The conclusions suggest that the social normalization of public norms in Dutch climate policies is not yet adequately materialized to effectively cope with wicked problems.