This article is a case scenario with interviews from students in 's-Hertogenbosch, Netherlands. The students are enrolled in a business or ―Entrepreneur‘s‖ program at Koning Willem I College. Part of their program is a sales initiative during which they are responsible for designing a campaign to sell umbrellas. The students receive lessons from Drs. Rob de Vrind, an expert on sustainability and resource management. De Vrind teaches sustainability to the students under the heading of ―citizenship.‖ Five students participated in the interview process. While their project is in the beginning stages, they are enthusiastic about learning more about the connection between good business practices and sustainability. Background information about the educational system in the Netherlands, as well as information about the College‘s business program is provided.