Consumer Behavior in the Flour Market in European Union Countries ; Поведінка споживачів на ринку борошна в країнах Європейського Союзу

In the context of globalization and Ukraine’s European integration, the issue of entering the European market with value-added products becomes relevant for domestic enterprises. Uncertainty about consumption culture in EU countries, the peculiarities of wholesale and retail trade, and existing competition with Chinese manufacturers complicate market entry and the conquest of a certain niche. Agricultural and food enterprises also face problems with product certification and compliance with European food standards. At the same time, the high price of the final product and a large consumer mark... Mehr ...