THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY CERTIFICATION ON CONSUMER ACCEPTANCE IN THE NETHERLANDS MARKET: A COMPARATIVE STUDY OF COMPANIES FROM INDONESIA AND THE NETHERLANDS

This study explores the relationship between Corporate Social Responsibility (CSR) certification, product country of origin, and consumer acceptance in the Netherlands market, focusing on coffee beans. Rooted in Sen & Bhattacharya (2001) and Matten & Moon's (2008) insights, the research considers the moderating effect of the country of origin, drawing on Peterson & Jolibert's (1995) perspectives. By using a randomized detailed survey and a controlled experiment from 200 participants, the study examines the Netherlands market consumer perceptions of companies with high levels of CSR... Mehr ...