An internationalization strategy: what is the best country for the further international expansion of trade republic
This work project aims to identify a target country and market entry strategy for the further expansion of Trade Republic. Therefore, a literature review on Fintech companies and internationalization strategies was conducted. The research method used in this paper was a quantitative analysis of primary and secondary data. First, a country ranking for 70 relevant countries was developed by using 20 variables to evaluate the market attractiveness. Thereafter, an online survey was sent to people that live in the three most suitable countries to gather primary data. Based on that data, Switzerland... Mehr ...
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| Dokumenttyp: | masterThesis |
| Erscheinungsdatum: | 2022 |
| Schlagwörter: | Fintech / Internationalization strategy / Switzerland / Ireland / Luxembourg / Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| Sprache: | Englisch |
| Permalink: | https://search.fid-benelux.de/Record/base-27518603 |
| Datenquelle: | BASE; Originalkatalog |
| Powered By: | BASE |
| Link(s) : | http://hdl.handle.net/10362/156288 |
This work project aims to identify a target country and market entry strategy for the further expansion of Trade Republic. Therefore, a literature review on Fintech companies and internationalization strategies was conducted. The research method used in this paper was a quantitative analysis of primary and secondary data. First, a country ranking for 70 relevant countries was developed by using 20 variables to evaluate the market attractiveness. Thereafter, an online survey was sent to people that live in the three most suitable countries to gather primary data. Based on that data, Switzerland was identified as the target country.