Yes, we can: motivate Dutch citizens to engage in self-protective behavior with regard to flood risks

Although the risk of flooding poses a serious threat to the Dutch public, citizens are not very inclined to engage in self-protective behaviors. Current risk communication tries to enhance these self-protective behaviors among citizens, but is nonetheless not very successful. The level of citizens engaging in self-protective actions remains rather low. Therefore, this research strives to determine the factors that might enhance or lessen the intention to engage in self-protection among citizens. The study was a 2 (flood risk: high vs low) × 2 (efficacy beliefs: high vs low) between subject exp... Mehr ...