Experiencing the dutch finest

This report will include a detailed study of the multinational brewery Heineken N.V. and comparison with its main competitors, alongside a thorough analysis on Heineken’s performance during the last years. To better understand how the market operates and what could happen to it in a near future, the industry trends and possible risks were observed and studied. All of this prior research would assist us to have a clear outlook for the two last steps, the forecasting of Heineken’s operations and future valuation. As a result, a HOLD recommendation was proposed to investors.