Visitors not only have specific destinations targeting the Dutch Design Week (DDW) exhibitions distributed all over the city, but also visit the city in between exhibition activities. The mixed environment makes modeling behavior of DDW visitors more complex than shoppers and tourisms only. This research pays special attention to the influence of built environment on pedestrian route choice. The built environment includes building and transportation infrastructure. GPS tracking data and social demographic information were collected during the event. Multinomial logit model and path size logit model are used to analysis route choice behavior. The results show that some built environment factors have significant influence on route choice. Shops are more attractive for aged visitors. Females prefer shorter routes more. In big event, the alternative routes with more sharing links could increase the possibility to choose.