Achieving preferred customer status in the Dutch plastics recycling industry

The aim of this research is to gain insight into the aspects and processes in the Dutch plastic recycling industry which might lead to a preferred customer status and acquiring benefits once the status has been reached. The whole process of reaching preferred customer status goes through various phases in which customer attractiveness, supplier satisfaction, commitment and reinforcement play a role. The study used a qualitative approach. Semi-structured interviews were held with suppliers, customers and traders in the plastic recycling industry in the Netherlands. The results show that during... Mehr ...