Applying the Rhetoric of Renewal Model in a Contemporary African Context: Lessons Learned from the Royal Dutch Shell Oil Crisis in Nigeria

This article applies the crisis renewal model to a multinational organizational crisis in Nigeria not only to analyze the crisis points of conflict in the multinational’s corporate rhetoric but also to examine how global relations; situated exigencies; and cultural, social, and economic tensions contextualize corporate communication strategies during crises. Rhetoric of renewal was evident as the multinational corporation responded to a prolonged crisis involving multiple state and local stakeholders. Although the renewal model itself redresses traditional Aristotelian crisis rhetoric models,... Mehr ...