Food writings in a postmodern society : a discourse analysis of influencer and celebrity chef cookbooks in Belgium

IntroductionThe landscape of food writings has undergone a significant transformation, shifting from traditional informational cookbooks to hybrid edutaining cookbooks authored by celebrity chefs and influencers. To gain a better understanding of this evolution, we conducted a discourse analysis to examine the proclamations made by cookbooks authored by celebrity chefs and influencers and their alignment with our society. MethodsWe conducted a critical discourse analysis on 18 best-selling cookbooks published in Flanders (Belgium) between 2008 and 2018. Applying Fairclough's three-dimensional... Mehr ...