This paper seeks to understand how Brazilian and Belgium independent digital media represent the journalism practice. We assume that the proliferation of these so called « independent » (alternative, engaged, militant) media in these two countries is the result of a double movement. On the one hand, they collaborate to reconfigure the strategies deployed by the political movements to occupy the public sphere, insofar they are used as an instrument for political engagement. On the other hand, they propose, through their discourse, an alternative model to conceive the media and the journalism. The practice of an alternative journalism is not an original nor a recent phenomenon (Ferron, 2012), neither in Brésil (Kucinsky, 1998) nor in Europe (Bastin, 2003). What called our attention is how a discourse enunciated by these independent media, actors placed on the boarders of journalism practices, stresses out the definition of journalism itself. In this sense, they can be seen as a mechanism that simultaneously promotes the changes and permanence of journalism identity, notably in tis relation within political field. The analysis is inspired by the work of Gee (2014) and more particularly the concept of “social goods†which we believe apprehends in a relevant way how independent media both fit into the public space but offer an alternative discourse to traditional media. Indeed, for Gee (2014: 8), the speeches make it possible to bring to light an idea, a set of ideas, values, etc., which are valued and redistributed in a political way by actors within the society or a social group: "politics (…) is about how to distribute social goods in a society: who gets what in terms of money, status, power, and acceptance on a variety of different terms, all social goods". Through this notion, the author offers a reflective tool for taking into account power and legitimacy in the sense that these "social goods" can be attributed or taken back to value something often to the detriment of something else. We will study four ...