How to grow the Offley Port Wine brand in Belgium leveraging its legacy: developing the product strategy for Offley in Belgium

In the fiercely competitive Belgian alcoholic beverages market, the Port wine brand Offley strives to maintain its prominence. As part of the strategic marketing solution to grow Offley in Belgium leveraging its legacy, a new STP, brand identity, and marketing mix position the brand in the spirits/apero drinking moment. Lastly, this report develops Offley’s product strategy through the engagement of outside entities who are deemed a good fit with the brand, to catalyse the perception of Offley’s augmented product, in an attempt to engage potential consumers with emotional prompts with which th... Mehr ...