Sustainable food products: Will consumers translate attitude into purchasing intention? An analysis of personal drivers and barriers in the Belgian consumer market

ABSTRACT Our current Western food system is unsustainable. While all market players are aware of this issue, there is a general tendency to avoid facing the challenge. Consumption and production patterns are intrinsically related and, in our globalized marketplace, change would require a systemic approach based on the synergies of multiple parties. While changing our unsustainable food system is an arduous and long-term project, it is worth the effort. In our market-driven society, the business world has a leading role. Companies tend to initiate change, when they feel there is need or economi... Mehr ...