Advertising, to Support the Economy. To Exchange Culture? Analysis of Belgian and Polish "Press" Productions ; La publicité, pour supporter l’économie. Pour échanger de la culture ? Analyse de productions « presse » belges et polonaises
Advertisement isn’t very popular object of analysis in the field of literary studies, based on the constitutive and self‐determined dynamics of selfless query of formal perfection. Advertisement, dedicated to the economy, is not easily exonerate there. However, if we keep this idealistic and elitist doxa suspended, therefore we will see that the discourse of publicity is activating – as every discourse is – the spectacular axiological function which makes understand our motivations to act in the social reality. Are they relevant in transcultural context? This article tries to respond to this q... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2017 |
Verlag/Hrsg.: |
Wydawnictwo Uniwersytetu Gdańskiego
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Schlagwörter: | advertising / verbal nad iconic semiotics / feminine imaginary / axiology / transcultural / publicité / sémiotique verbo ‐iconique / imaginaire du féminin / axiologie / transculturalité |
Sprache: | Französisch |
Permalink: | https://search.fid-benelux.de/Record/base-27303851 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://czasopisma.bg.ug.edu.pl/index.php/CE/article/view/994 |