ANALISIS FAKTOR BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN PADA PEMBELIAN PRODUK SABANA FRIED CHICKEN DI KOTA BEKASI

Chicken is a potential food ingredient that can be made into several preparations to be a daily consumed as a side dish. This condition can be utilized by Sabana Fried Chicken as a chicken entrepreneurs to develop their business in making processed chicken products. This research aims to identify marketing mix factors consumers consider in purchasing sabana fried chicken products and identify the dominant variables that consumers consider in purchasing sabana fried chicken products in Bekasi City. The method used in this research is descriptive and analytical. The location taking method was ca... Mehr ...