Women and Radio in Semporna, Sabah – In the Name of Development Communication

In the context of radio, the gist of development communication is how the radio is used to aid social development. Although there are studies on radio listenership, research on women's listening habits in Malaysia is inadequate, although women are dominant radio listeners globally. This study examines factors that motivate women's listening to the radio, mainly in Semporna, Sabah. The central question is how radio has become significant among women in Semporna? This research employs a quantitative research approach. A structured questionnaire was used to obtain information from 294 female resp... Mehr ...