The present study main object was to determine the motivation and work performance that exists in the workers of the "Urben Sabanilla" association, Pedro Carbo Canton, and with the results obtained, it was possible to structure a model guide for an administrative management plan for employees. owners and hired workers of the buses for public transportation. The investigative process was able to establish the problems affecting the sector because there is no good administrative management that allows for the effectiveness and efficiency of those involved in this public transport, especially after the country's pandemic. As a result, the veracity of the general objective was evidenced, the demotivation of work performance, verifying that it is necessary to develop training and productive administrative activities to enhance good service both internally and externally. The result was obtained with the application and use of qualitative, quantitative, bibliographic, and analytical methods such as interviews and surveys, which led to five important stages: stage I: Situational diagnosis; Stage II: guide planning; Stage III: The organization of directors and owners; Stage IV: The execution of the guide; Stage V: Control and monitoring. With what has been proposed, a transformation of activities in the service is projected, as well as the protection of the interests of all those who make up the company against decisions proposed by government organizations or internal conflicts whose solutions are given through good communication. and legal knowledge obtained in studies. ; El objeto principal del presente estudio fue determinar la motivación y el desempeño laboral que existe en los trabajadores de la asociación “Urben Sabanilla”, Cantón Pedro Carbo y con los resultados que se obtuvieron se podo estructurar una guía modelo de plan de gestión administrativo para los propietarios y trabajadores contratados de los buses para transportación pública. El proceso investigativo se pudo establecer los problemas que se encuentran ...