Tendencias de marketing digital para el éxito de MiPymes constructoras ubicadas en Bogotá y la Sabana. ; Digital marketing trends for the success of construction MiPymes located in Bogotá and Sabana.

Business dynamics today require a commercial commitment both for clients and for brand projection in any environment; That is why tools such as digital marketing are essential in the planning, visualization and execution of a business project. But what happens when a company's commercial activities are far from being related or knowledgeable about market dynamics even when they depend on them to stand out. This document explores digital marketing as an indispensable tool for micro, small and medium-sized construction companies in Bogotá and the Sabana that face a commercial environment in cons... Mehr ...

Verfasser: Ostios Rodríguez, Ernesto
Rojas Devia, Liseth Vanessa
Dokumenttyp: bachelorThesis
Erscheinungsdatum: 2023
Verlag/Hrsg.: Fundación Universidad de América
Schlagwörter: Crecimiento económico / Estrategias de comunicación / Marketing Digital / Economic growth / Communication strategies / Digital marketing / Tesis y disertaciones académicas
Sprache: Spanish
Permalink: https://search.fid-benelux.de/Record/base-27262312
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://hdl.handle.net/20.500.11839/9284