Rich understandings of the phenomenon, urban household food waste (HFW), are critical to realizing the vision of sustainable, inclusive human settlement. In 2018/19, an exploratory study of HFW perceptions and practices of a diversity of urban residents, was conducted in the Bezuidenhout neighborhood, The Hague (Netherlands). Nineteen participants, communicating in one of three languages, as per their preference, participated through-out this visually enhanced study. The sequential “Snap-Send-Share-Story” qualitative, participatory action research (PAR) inspired methodology, employed in the study, is introduced in this paper. Focus groups (“Story”) which resourced and followed photovoice individual interviews (“Snap-Send-Share”) are principally emphasized. Three focus groups were conducted viz. Dutch (n = 7), English (n = 7) and Arabic (n = 5), within a narrative, photo elicitation style. Explicit and tacit, sensitive, private and seemingly evident yet hard to succinctly verbalize interpretations of HFW—shared and contested—were expressed through group stories. Participants accessed a stream of creativity, from photographing HFW in the privacy of their homes to co-constructing stories in the social research space of focus groups. Stories went beyond the content of the photographs to imagine zero HFW. This approach encouraged critical interaction, awareness of HFW, reflexive synthesis of meaning and deliberations regard social and ecological action.