Building on previous work about cultural informalisation and the growing urban–rural divide in western democracies, this article studies symbolic boundary work as performed by white youths living in rural areas in the Netherlands. We conducted a micro-sociological analysis of how these youths celebrate regional festivals in the Netherlands, and particularly the meanings they attach to their affective displays of intoxication and sexuality. We show how distinction is ‘done’ here by many of these youths taking pride in drinking too much beer, sexual directness and impropriety, which they argue are expressions of conviviality and down-to-earthness. In doing so, they appear to be finding dignity and redemption in an image of themselves as savages and reappropriating it as part of their own ‘civility’, contrasting their revelry with what they perceive to be urban, middle-class snobbery.