Master (Msc) in International Business. Master Thesis ; Tutor: Valentí Camps ; This thesis focuses on the expansion of the American-Chinese restaurant chain ‘Panda Express’ from the United States into the Netherlands. The concept of Panda Express will be unique in the Netherlands: it will be the only chain that offers American-Chinese cuisine. This business plan focuses on the feasibility of the expansion, both theoretically and practically. It provides a comparison between Dutch and American markets and exemplifies fields which are different and important to focus on, such as food regulation and consumer preferences. Furthermore, a practical approach identifies the more specific steps that need to be taken in order to get Panda Express off the ground in the Netherlands. Panda Express will differentiate itself in the Dutch market by offering high quality food against relatively low prices. According to the research conducted in this thesis, the expansion of Panda Express into the Netherlands is feasible.