Adoption and Diffusion of Nature-Based Solutions by Property Owners in Urban Areas: The Case of Green Roofs in Eindhoven, The Netherlands

This article explores general concepts related to the diffusion of innovations theory (DoI) and its use regarding the adoption of nature-based solutions, specifically green roofs, in urban areas by private house/property owners in the city of Eindhoven (Netherlands). Given the gap in knowledge on the potential for the adoption of green roofs by private house/property owners as well as barriers and enablers to their implementation from the DoI perspective, we used a model for predicting the adoption of innovations (ADOPT). Results show that the predicted peak adoption level is 3% and that the t... Mehr ...