With the continuing loss of landscape elements and open space, landscape management is gaining importance in tandem with the design of acceptable private and voluntary financing arrangements. Here, we analyze the awareness, involvement, socio-demographic characteristics and the contribution of citizens regarding the landscape. The contribution of citizens has been classified into three fields of activities. Data analysis is based on a survey among 1.060 inhabitants in and around three designated peri-urban areas in the Netherlands. The results show that these areas are well known, albeit on a limited scale. Most of the stated willingness of the inhabitants to contribute to the landscape has been related with their socio-demographic characteristics and to a less extent with their involvement with the landscape. To increase the willingness of citizens to contribute to the landscape the communication strategy may be improved.