Since 2010 the Dutch photovoltaic (PV) market has been growing fast, with around doubling of installed capacity in 2011 and 2012. Four quarterly inventories have been made in 2012 for modules, inverters, and systems that are presently available for purchase in the Netherlands. We have found that the average selling price of modules, inverters, and systems decreased with 44.3, 14, and 7.3-10.2%, respectively: average selling prices are 1.26 €/Wp, 0.41 €/Wp, and 1.46 €/Wp for modules, inverters, and systems on tilted roofs, respectively, at the end of 2012. Average installation costs amount to 0.43 €/Wp. Using an energy yield of 900 kWh/kWp, 25 years system lifetime, 6% discount rate, and 1% operation and maintenance (O&M) cost, a levelized cost of electricity (LCOE) is calculated for a 2.5. kWp system to be 0.194 €/kWh for a system price of 1.98 €/Wp (including installation). Grid parity conditions are apparent, with electricity retail prices of around 0.23 €/kWh.