Can Protection Motivation Theory predict pro-environmental behavior? Explaining the adoption of electric vehicles in the Netherlands

Scholars have proposed that the Protection Motivation Theory provides a valuable framework to explain pro-environmental choices, by employing a wide set of predictors, such as the costs and benefits of current (maladaptive) behavior as well as prospective adaptive behavior. However, no comprehensive empirical tests of the Protection Motivation Theory in the slow onset environmental risk domain have been published yet to our knowledge. This paper aims at closing this gap. We first conceptualized the Protection Motivation Theory for the use in this environmental domain. Next, we present results... Mehr ...