Assessing potential demand for a new mobile application in the Netherlands : market research in the restaurant industry

This research paper has analyzed the restaurant market in the Netherlands and assessed the potential viability of the business idea for introducing a new mobile application on the market. This paper aimed to test the extent to which the introduction of a mobile application is relevant to the current market needs. The theoretical framework is based on the theory of market research and market analysis and was informed by relevant academic books and articles. In the theoretical section, the author has defined the components later used in empirical analysis, namely: the country's economic environm... Mehr ...