Formulating a strategy for an E-commerce of specialty coffee : Startup company the Netherlands
This thesis describes the process of formulating a strategy for an E-commerce Startup of specialty coffee to compete in the Netherlands.It provides the significant steps to follow to compete in the Dutch market. The conclusion is a novelty model that uses Porter’s focus strategy with creating shared value (CSV) in a win-win negotiation with the coffee farmers. It shortens the supply chain by using direct trade improving customer proximity to adapt to his/her needs in a better way. It also has an added value of a brand community through experiential branding and storytelling.
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Dokumenttyp: | fi=Ylempi AMK-opinnäytetyö|sv=Högre YH-examensarbete|en=Master's thesis| |
Erscheinungsdatum: | 2017 |
Verlag/Hrsg.: |
Haaga-Helia ammattikorkeakoulu
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Schlagwörter: | fi=Liiketalous / hallinto ja markkinointi|sv=Företagsekonomi / förvaltning och marknadsföring|en=Business Management / Administration and Marketing| / Degree Programme in International Business |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-27205037 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://www.theseus.fi/handle/10024/135195 |