Research goal: to develop a marketing communication plan for Social Drum in the Netherlands which would help to create the awareness of Social Drum and attract new customers in the Netherlands. Research objectives: To make an internal and external analysis of Social Drum in the market of the Netherlands for social media marketing services that would help to identify company’s strengths and weaknesses; To perform a qualitative empirical research in order to reveal factors that are relevant to companies in the Netherlands when they are making a decision of buying social media profile administration service and identify the main media channels where social media marketing agency can promote itself; To provide managerial solutions that would be based on the research findings, by proposing a marketing communication plan for Social Drum in the Netherlands for the time period of 01/06/2016 - 01/06/2018. Research methodology: a qualitative empirical research method has been used in the form of depth interviews from 11 respondents from the Netherlands that could be seen as potential clients for Social Drum social media profile administration service. Questionnaire for interviews was based on 6M model of marketing communications. The information gathered through the empirical research was used to develop a marketing communication plan for Social Drum in the Netherlands. Results: results gathered from the empirical research helped to present managerial solutions for the development of a marketing communication plan in the Netherlands. Online media channels such as social media networks, blog, newsletters, banner ads were suggested and main messages that have to be communicated to the target audience through these media channels were also designed (Social Drum is a creative social media marketing agency, social media profile administration service of Social Drum saves company’s time, social media profile administration service of Social Drum has a high quality). Managerial solutions were also provided to the areas of ...