Use of information sources in outbound travel planning: case of the Netherlands and Belgium

In the Information Age travellers have a wide range of information that can be accessed by a variety of channels. The kind of information search travellers undertake and acquire will have significant consequences for the purchases they will make. There is a need for repeated studies to track possible changes in tourist behaviour for information search patterns as use of information sources and their combination evolve over the time. Understanding tourists’ information search peculiarities can be of use for tourism scholars and practitioners in the marketing planning process. Majority of Europe... Mehr ...