The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands

The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. The RES can be divided into Solar panels and Urban Wind Turbines (UWT), in which Solar panels are the most adopted by the consumers, but why? The most applicable system is depending on the location and environment for which UWT might be more interesting in some situations. This resulted in the research question of; ‘Why are the Urban windmills not... Mehr ...

Verfasser: Jacobs, Stephan
Dokumenttyp: Student thesis
Erscheinungsdatum: 2017
Verlag/Hrsg.: KTH
Industriell Marknadsföring och Entreprenörskap
Schlagwörter: Blue Ocean Strategy / Strategic Canvas / Urban Wind Turbines / Green Consumerism / Value proposition / Other Engineering and Technologies not elsewhere specified / Övrig annan teknik
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-27198412
Datenquelle: BASE; Originalkatalog
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Link(s) : http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209828