Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Holland Bakery Lampung Tengah
Price is the number of money consumers needs to obtain products or services to meet their needs. A product is said to be of high quality if it is judged to carry out its functions properly and better than other similar products. The quality of a product is seen in its durability, reliability, accuracy, and ease of maintenance. Consumer purchasing decisions are some considerations that consumers realize by buying the product. This study aims to determine the effect of price and product quality on purchasing decisions at Holland Bakery Central Lampung. The population of this study were all resid... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2022 |
Verlag/Hrsg.: |
https://jurnal.binamandiri.ac.id/
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Schlagwörter: | harga / kualitas produk / keputusan pembelian konsumen / price / product quality / consumer purchasing decisions |
Sprache: | Indonesian |
Permalink: | https://search.fid-benelux.de/Record/base-27102936 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://jurnal.binamandiri.ac.id/index.php/jmbk/article/view/47 |
Price is the number of money consumers needs to obtain products or services to meet their needs. A product is said to be of high quality if it is judged to carry out its functions properly and better than other similar products. The quality of a product is seen in its durability, reliability, accuracy, and ease of maintenance. Consumer purchasing decisions are some considerations that consumers realize by buying the product. This study aims to determine the effect of price and product quality on purchasing decisions at Holland Bakery Central Lampung. The population of this study were all residents of Central Lampung who had bought Holland Bakery products in Central Lampung. The number of samples for data collection is 54 respondents who have bought products from Holland Bakery. The method of data collection is the distribution of questionnaires and documentation. Analysis of the data from this study is quantitative analysis with the SmartPLS application and multiple linear regression analysis tools. The results of the study Price and product quality have a positive and significant influence on customer buying interest at Holland Bakery Central Lampung. ; Harga adalah Sejumlah uang yang dibutuhkan oleh konsumen untuk memenuhi kebutuhannya dalam mendapatkan produk atau jasa. Suatu produk dikatakan berkualitas apabila dinilai mampu menjalankan fungsinya dengan baik dan lebih baik dibandingkan produk lain yang serupa. Kualitas dari suatu produk dilihat dari ketahanannya, keandalannya, ketepatannya, dan kemudahan dalam pemeliharaan. Keputusan pembelian konsumen merupakan sejumlah kumpulan pertimbangan-pertimbangan yang direalisasikan oleh konsumen dengan cara membeli produk tersebut. Penelitian ini bertujuan untuk mengetahui Pengaruh harga dan kualitas produk terhadap keputusan pembelian pada Holland Bakery Lampung Tengah. Populasi dari penelitian ini yaitu semua penduduk Lampung Tengah yang pernah membeli produk Holland Bakery Lampung Tengah. Jumlah sampel pengambilan data yaitu sejumlah 54 responden yang pernah ...