Cross-media news diets revisited : an audience-centred study on news media repertoires in Flanders
Digitization has fundamentally transformed both news media industries and markets. Since the emergence of the Internet, news consumers are increasingly turning to a combination of offline and online environments to consult news updates. This research aims to investigate news media repertoires in Flanders in the era of convergence. The study elaborates on what news outlets are being combined news media repertoires (also called ‘cross-media news diets’) (RQ 1) and what motivations audiences rely on for choosing these specific news outlets (RQ2). In today’s progressively converging news media env... Mehr ...
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Dokumenttyp: | conference |
Erscheinungsdatum: | 2015 |
Schlagwörter: | Social Sciences / news consumption / cross-media news diets / audience-centred study / News media repertoires / multimethod design |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-27086292 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://biblio.ugent.be/publication/5836659 |
Digitization has fundamentally transformed both news media industries and markets. Since the emergence of the Internet, news consumers are increasingly turning to a combination of offline and online environments to consult news updates. This research aims to investigate news media repertoires in Flanders in the era of convergence. The study elaborates on what news outlets are being combined news media repertoires (also called ‘cross-media news diets’) (RQ 1) and what motivations audiences rely on for choosing these specific news outlets (RQ2). In today’s progressively converging news media environment, audiences are confronted with an abundance of content offered via both traditional and new media outlets. To cope with this news overload, audiences increasingly compose a personalized media diet or news media repertoire. Hasebrink and Domeyer (2012) define news media repertoires as relatively small subsets of news media composed by audience members. News audiences are thus seeking access, navigating in and making sense of the multitude of news messages across print, broadcasting, online and mobile media platforms (Schrøder, 2014). The repertoire-approach is particularly valuable, since it offers a framework necessary for grasping news consumption in the networked media era. It follows Schrøder’s (2011) assumption that audiences are inherently cross-media. Simple classifications based on the most-used medium, as used in the mass media era, are not only difficult to apply but also increasingly outdated (Lee & Yang, 2014). As a matter of fact, news consumption is not just a simple choice between traditional and new media; audiences actively combine different news sources into complex patterns of media use (Yuan, 2011). This study thus aims to investigate what news media repertoires are composed and how audiences compose particular news diets. It draws upon a mixed-method approach, which involves a Q-sorting task, embedded in much larger in-depth, face-to-face interviews (N = 42). The qualitativequantitative ...