Glocalized telenovelas and national identities: a 'textual cum production' analysis of the 'telenovelle' Sara, the Flemish adaptation of Yo soy Betty, la fea

This article examines the globalization of the telenovela format in relation to issues of adaptation, proximities and national identities. As a case study of glocalized telenovelas, it deals with the domestic adaptation of one of the most popular Latin American telenovelas, Yo soy Betty, la fea (1999-2001) into the ‘telenovelle’ Sara (2007-08), which takes place in a Belgian (more specifically Flemish) context. Therefore, this article specifically asks how Flemish identities are represented through the production process of Sara. While examining the international flow of telenovelas and the cr... Mehr ...