How do foodservice companies organize for inbound open innovation? Empirical evidence from a Dutch organization

Purpose: The aim of the paper is to analyze how actors in foodservice companies organize for inbound open innovation (OI). Design/methodology/approach: This paper conducted a case analysis of a large and successful foodservice company operating in the Dutch market. Furthermore, drawing on 18 interviews and archive data, we identified the main organizational practices involved in the implementation of inbound innovation activities and the ways they are embraced are defined. Findings: The results provide a holistic view of the main organizational practices a foodservice company implemented at di... Mehr ...