Platform Imaginaries and Dutch Public Service Media

Over the past decade, public service media (PSM) have increasingly distributed content through digital platforms, most prominently YouTube, Facebook, Twitter, and Instagram. This article explores how this process of platformization, the integration of digital platforms in PSM, affects the public service remit of promoting key public values, such as universality, independence, and diversity. Specifically, it interrogates how Dutch PSM imagine platforms and their users, as well as how these imaginaries affect online public service strategies. The starting point is the notion of platform imaginar... Mehr ...