Dissertação de mestrado em Sociology (área de especialização em Culture and Lifestyles) ; This thesis regarding gender representations analyzes the portrayal of women in the Dutch women´s magazine Libelle in 1938 and 1981 through analyses of themes found in images and in text and an analysis of the portrayal of women according to the dimensions of sociologist Erving Goffman (1979). Societies are dynamic and therefore continuously changing (Lowe & Puxty, 1990), but other studies regarding gender representations have already shown that the way men and women are portrayed in the media has often been found to be inaccurate, especially regarding women (McArthur & Resko, 1975, Burgess, Stermer & Burgess, 2007). Even though it appears that the representation of women in the media has become more accurate over time, there are also signs that only slight changes have taken place and that inaccurate portrayals of women in the media still exist (Kang, 1997). It seems as if magazines are sensitive to changes in society but they adjust slowly, possibly due to economic constraints (Demarest & Garner, 1992). For this research, Dutch magazine Libelle was chosen, as it is a highly read women´s magazine in the Netherlands since 1934. This made it possible to examine images of several decades ago; in 1938, before the Second World War reached the Netherlands and after the second wave of feminism in 1981. To narrow the research down, two publications of both years were chosen for the analysis. For the research, the method of case study and the technique of content analysis were used to collect and analyze the data. The goal of this research was to see how and to which extent the society influenced the content of the magazine and the representation of women in it. The results show similarities and differences between the content and portrayal of women in 1938 and 1981, some of which could and some of which could not be linked to the Dutch society at that time. The analysis according to Goffman´s dimensions showed more ...