Although there is widespread agreement in the literature that the media play an instrumental role in furthering or limiting the spread of right-wing populism, there are few studies that examine the micro-mechanisms at play that facilitate the normalisation of the far right in and by the media. This contribution seeks to redress that gap. Focussing in particular on the Netherlands, we trace the ways in which the media have accommodated populist radical right politicians and their parties in the run-up to the 2021 Dutch general elections, thereby discursively shifting the boundaries of what is considered appropriate or ‘normal’. We do so by concentrating on the far-right political newcomer, Thierry Baudet, who is the leader of the Forum voor Democratie (Forum for Democracy or FvD, also referred to as Forum). Using discourse-conceptual analysis of Dutch newspaper articles, the article provides illustrative evidence that Dutch mainstream media outlets adopted an accommodative stance towards Baudet and his party in the run-up to the elections. The findings suggest that this media strategy contributed to the normalisation of the far right in the Dutch public sphere.