The early adoption of green power by Dutch households : an empirical exploration of factors influencing the early adoption of green electricity for domestic purposes

The results of this study provide empirical insight into factors influencing the early adoption of green electricity by Dutch residential users. Earlier research revealed that early adoption is closely related to social visibility, which is lacking in the case of green power. This raises the question of which factors influence adoption in the absence of visibility. The contributions of this study are threefold. First, we used a theoretical perspective in which a cognitive approach was combined with an economic approach leading to a more comprehensive framework. Second, the empirical focus on r... Mehr ...