New Luxury in the Dutch Upscale Hotel Market

Sustainability has become an increasingly important part of our lives. It has become appar-ent that the only way to safeguard the planet is by implementing environmental and social sustainability throughout all aspects of society. Focusing on one of those aspects, this thesis looks at the combination of sustainability and luxury, further referred to as new luxury, in the upscale hotel industry. The main aim of the thesis is to comprehend the components of new luxury that would be the most attractive for the upscale hotel industry in The Netherlands. The theoretical framework firstly explored t... Mehr ...